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Best Buy rides the Boxing Day wave

Boxing Day traffic to the online flyers at BestBuy.ca can hit 30 times normal volume, making it the highest volume shopping day of the year. And it comes fast with traffic numbers spiking as early as 12:01 a.m., the minute the online flyer goes live. Without the capacity to maximize exposure of the online flyer content to online and in-store shoppers, sales opportunities could be lost.

What the client was looking for

Best Buy needed an online flyer solution with hosting services that could reliably serve high volumes of traffic and not bog down under heavy demand. It also had to handle sensitive content in a secure manner and generate the kind of reports that would help Best Buy capture actionable information on the interests and buying preferences of their customer base.

What Conversys brought to the table

Conversys was able to quickly demonstrate they understood the demands of a secure, high-availability hosting environment for the online flyer solution. Their experience adapting integrated turnkey solutions to meet unique customer needs meant they could effectively deliver fast page loads and a positive user experience. All in a high performance, distributed and redundant delivery network with the capacity to handle volume spikes.

What the client got

Best Buy got on-time and problem-free delivery of an online flyer solution that seamlessly integrated into their business processes. Exposure of this online content to customers –buying on-line or in the store – was maximized in an environment that was welcoming and responsive. Sales volume during peak periods increased and Best Buy management was able to use real time reporting to track web traffic and better understand consumer preferences by brand, department and product. This information was used to select promotions for subsequent weekly e-mail campaigns that also contain links to local stores and the online flyers associated to each store location.

Where things stand now

Following a very successful holiday campaign, Best Buy is anticipating even higher traffic (and sale) volumes in the upcoming season. New technology applications are being explored with Conversys to further enhance the user experience and to enrich Best Buy’s understanding of their customers. Online flyer promotions based on demographics and psychographics are also in development.

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