Contact Us | Site Map

STAPLES matches messages to markets

STAPLES is Canada's largest supplier of office supplies, business machines, office furniture and business services to small business and home office customers. It's a high-volume mix of B2B and Retail and STAPLES needed a robust online flyer solution to keep pace with these requirements.

What the client was looking for

STAPLES wanted a quick turnaround on a seamless integration with their website. The new solution had to let STAPLES add additional features and enhanced customization, integrate with their e-commerce program and maintain a uniform Brand identity across B2B and Retail offerings. And it had to be able to distinguish between products available for online purchase and those available only for in-store purchase. STAPLES management also wanted enhanced reporting to better understand customer attributes, their buying preferences and their buying practices.

What Conversys brought to the table

The Conversys Publication Management Console (PMC) is a highly adaptable piece of mature technology that puts organizational, management and integration power in the hands of the client. Past, present and future publications and related images are archived and readily accessible using role-based security protocols. Multi-level reports on a wide variety of categories, including special promotions, can be displayed, exported or printed out.

What the client got

STAPLES got a seamless, on time implementation that allowed them to establish clear and measurable success criteria for B2B and Retail campaigns and present a customized online view of specialized publications. Channel partners could be targeted with personalized publications and enhanced navigation supported detail level content searching by Brand, category, promotion type, and publication page.

Where things stand now

Feedback from customers has encouraged STAPLES to expand their online offerings and to add more features and services that will enrich the customer experience. STAPLES sees Conversys as a strategic partner as they move to further expand their web presence.

Privacy Policy