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Hbc consolidates online flyer solution with great success

Hudson's Bay Company (Hbc) is Canada's largest department store chain with multiple banners and over 500 locations. It publishes multiple flyers and multiple versions in two official languages. The challenge to maintain an integrated and consistent brand identity was extremely important. Converting it online in a user friendly environment in time to capitalize on a fast approaching holiday shopping season was one challenge Hbc relied on Conversys to solve.

What the client was looking for

Hbc wanted to present their flyers for the Bay and Zellers. The solution had to support selecting publications based on a customer's postal code and use a Geographic Information System (GIS) to determine and select the Hbc stores closest to the customer. Circulars, associated with the selected postal code would then be presented to the customer.

What Conversys brought to the table

Conversys evaluated the objectives of the program and determined the project requirements in order to meet the holiday-driven delivery date. Leveraging their extensive experience in development and implementation of turnkey solutions, they worked directly with multiple departments within the clients' organization and other Hbc external partners to ensure a rapid and seamless integration.

What the client got

Hbc got a fully outsourced, on-time implementation of a solution that used advanced technology applied by an experienced and reliable partner. Hbc circulars were consolidated into one convenient location that supported an integrated and controlled presentation. A full suite of reports presenting actionable data was in place to support implementation. The eflyer solution is one of the highest visited areas within the Hbc website portfolio with positive customer feedback.

Where things stand now

Since the initial implementation of the Bay and Zellers flyer conversion, Hbc has leveraged the Conversys solution to include online publications for Home Outfitters, Fields, hbc.com and the Hbc Rewards catalogue, internal and external ROP communications. Hbc considers Conversys a strategic partner in their online strategy.

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