09-Jun-08 Conversys Unveils New Online Advertising Tool
Chicago, June 9 - The Conversys management team launched a new solution called Conversys Ad Content Serving today from the floor of the world’s largest e-retail event, Internet Retailer Conference & Exhibition.
Conversys Ad Content Serving uses existing online content for multi-channel advertising opportunities such as online banner ads, email and mobile phones. Conversys proprietary technologies isolate and transmit distinct product images and details (e.g. product promotions) to the right location at the right time.
Engage your customers and deliver more impact by differentiating your message and media according to your target market audience. Reach your customers where they are, when they are, in an environment where they are more likely to purchase.
Consumers have shown that they are 70% more likely to interact with targeted online ads. Conversys can help you do this at significantly reduced creative costs and time to market.
The Conversys Publication Management Console gives you complete control to manage your online content and set up your own customized dynamic ad content serving.
Here’s how it works:
|
1: Send Conversys a PDF file of your existing creative content.
2: Conversys will seamlessly transform it into an online version for your website.
3: Filter and select the content you want for broadcast via online banner ad, email or mobile phone. |
Dan Hurrell, Chief Operating Officer at Conversys, said “Our clients can make customized offers by region or time of day and automatically refresh messages with the most current local information. They can also change offers to reflect behavior patterns garnered from Conversys Web Analytics.”
About Conversys
Conversys seamlessly transforms existing print materials (catalogs, circulars, magazines, etc.) into rich, interactive web content that is user-friendly and brand-consistent across multiple channels, increasing exposure through multiple web channels and driving traffic to e-commerce sites and in-stores. Conversys provides print-to-web solutions to a growing client base of internationally recognized brand names.
For more information contact:
Lydia Martell
Marketing & Communications
Conversys Inc.
tel : (519) 673-3570, ext. 255
toll free: 1-888-503-5106 |
